회원제 골프장의 대중제 전환시 중요요인에 관한 실증연구

An Empirical Analysis on the Important Factors of Changing Membership Golf Courses to Public Golf Courses

The purpose of this study is to explore important factors of changing membership golf courses to public golf courses. This study attempted to deduct and analyze important factors among golf course characteristic, golf course management characteristic, golf course operation characteristic. Moreover, this study attempted to conduct the analysis using the general statistical processing method based on the demographical data obtained from the questionnaire research on the basis of the understanding that the identity of the specialist is ambiguous when AHP is used under the changing membership golf courses to public golf courses. And it attempted to analyze the cross-tabs of demographical characteristics by professional group to make an in-depth understanding of the specific contents. Finally, This study was made to find out the degree of importance through the case revealed that changing membership golf courses to public golf courses. The results of the study are as follows, First, it was found that funding capability is the most important factor for the changing membership golf courses to public golf courses. Second, it was found that golf course lawn care is more important factors for the changing membership golf courses to public golf courses. Finally, it was found that green fee competitiveness is important factors for the changing membership golf courses to public golf courses.