산간농촌지역 문화전통형 전통시장 방문수요 결정요인 분석 : 정선 아리랑 시장 방문객을 대상으로

A Study on the Factors Determining Visits of Culture-Touristic Traditional Market in Farming Region : Focus on Jeongseon Arirang Traditional Market

Traditional markets in rural regions act as a place of direct dealership for locally produced food and also serving its function of dealership purposes for small and aged farmers. This research focuses on the factors which influences the visit demands of culture-touristic traditional markets in rural areas. Also this research includes over-dispersion in the data so truncated negative binomial model was selected as the suitable model. The key points are the following. First, the visiting purposes for Arirang Traditional Market is higher in tourism purposes rather than agricultural produce purchases. Second, the estimation results on demand model of culture-touristic traditional markets in rural regions showed that previous experience in living in farming residence has positive influence in the market visits. On the other hand, if the housewife is under employment has negative influences to the visit. Third, as agricultural produce purchasing factors of traditional market is considered, the visiting demand of the market were varied.