농업․농촌에 대한 관심 및 이해도가 농업부문 공공 R&D사업을 위한 지불의사에 미치는 영향 : 2변량 순위 프로빗 CVM 분석

Degree of Understanding of Agricultural Issues and the WTP for Public Agricultural R&D Expenditure: A Bivariate Ordered Probit CV Analysis

The paper estimates Korean people`s willingness to pay for public agricultural R&D expenditures using a contingent valuation method incorporating the impacts of the degree of understanding of agricultural issues, which is formed as a function of individual characteristics endogenously. A bivariate ordered probit CV model that takes care of the endogeneity issue is constructed and estimated. The bivariate model rejects the usual approach that estimates the mechanisms of understanding-formation and WTP-determination independently. It is shown that socio-economic characteristics of individuals affect their degree of understanding and thereby their WTPs indirectly rather than affect the latter directly.