This empirical study tried to find the factors affecting ``intention of migration to rural area`` of urban workers by applying of entrepreneurial intention analysis tool. Through the snowball sampling, collected data from 339 urban workers and analyse it by using the SPSS 12.0 and AMOS 7.0 software. The results of the this empirical study of the research hypothesis presented in this study were summarized as follows: Firstly, urban worker`s intrinsic personal characteristics affected (-) effect to the interest to the agriculture . Secondly, urban worker`s external environmental factors affected (+) effect to the interest to the agriculture . Thirdly, interest to the agriculture affected (+) effect to the intention of migration to rural area . Fourthly, interest to the agriculture is the perfect mediator between intrinsic personal characteristics and intention of migration to rural area . And finally, interest to the agriculture is also the perfect mediator between external environmental factors and intention of migration to rural area . In conclusion, external environmental factors affected the intention of migration to rural area positively but intrinsic personal characteristics did negatively.
Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 제언
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