농산물 안전성 제고 정책에 대한 경제성 분석

Analysis about Economic Validity of Food Safety Management: Focusing on the Case of Apple

The purpose of this paper is to compare methodologies measuring economic validity of food safety management, and to showcase the need for applying COI (Cost-of-illness) approach to compensate the measurement of social benefit that is conducted with WTP (Willingness-to-pay) approach. In the case of controlling the use of pesticides for apple, which are suspected as materials caus-ing cancer, the social benefit measured by WTP is much larger than the social benefit measured by COI. This difference suggests that we may need to evaluate the social benefit of food safety management through more than one methodologies. This paper also measured the social cost due to controlling the use of pesticides with account-ing approach, and then calculated the B-C (Benefit-cost) ratio and NPV (Met present value), in order to judge the economic validity.