대학 상권 이용자의 장소 선택에 관한 연구

A study on Users Selecting Business District near University - Business District near Konkuk university -

This study analyzes the business district near Konkuk University, which are selected through analysis of press, in order to explore how they overcame the limitation that university towns experience. Through analysis on visiting purpose of visitors who have chosen the business district near Konkuk University against others, various factors such as activities, events, convenient accessibility, tourist attractions, friendliness, and cultural experiences have provided difference from other general business districts and declining university towns. In conclusion, university towns with previously mentioned strengths have more stable competitiveness in comparison with general business districts. Popular university towns with their golden ages have power to draw visitors even during off-season, which is a weakness of university towns. In addition, it is deducible that users select university towns for such strengths when choosing from business districts to visit.