철도역 쇼핑센터 매출에 영향을 미치는 입지요인에 관한 연구

Study on the Effect of Location Factor on the Sales of Train Station Shopping Center - Focus on Privately-Funded Station in Metropolitan Area -

This study aims at identifying the impact of location factors on the sales of train station shopping centers by conducting quantitative research based on recent data from privately-funded train stations. Most of research on large-sized commercial facilities such as department stores and shopping outlet malls has been mainly focused on commercial market value analysis and types of consumption rather than financial performances including sales. On the contrary, this study conducts correlation analysis, regression analysis, and factor analysis to analyze the financial performances in times of the consistent and frequent development of the shopping centers. The study clearly shows that the larger store size results in the increase of occupancy costs, and higher occupancy costs generate a rise in sales. Moreover, the growing number of metro commuters causes the enlarging size of shopping outlet malls in train stations. The findings have huge implication on the significance of large-sized shopping outlet malls for the future development of train station shopping centers.