학술저널
This article presents a new methodology for marketing network decision making using geographic information system, in particular to food processing enterprises. GIS for decision making has three main components of (ⅰ) database with spatial data (network, location, etc.) and attributive data(road specification, fuel cost, etc.), (ⅱ) model with network analysis and traffic congestion cost analysis. There are financial accounting informations as well as informations about marketing network like as the optimal networks of distance, cost and time in the results of this study.
ABSTRACT
I. 문제제기
II. GIS와 물류의사결정
III. 의사결정모형 및 DB 구성체계
IV. 사례분석
V. 결론
참고문헌
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