The purpose of this paper is to analyze the effects of attributes of domestic fruit products on the wholesale prices, and to determine the values of products according to composition of product attributes. The products used to this study are apple, pear, and citrus. The hedonic price model is used to estimate the implicit values of attributes of the products. The analytical results provide producers and marketing agents with valuable information in managing the production and sales as well as the government policies. The implicit values calculated from the potential combination of various attributes show how fruits prices vary with the variation of attributes. These findings provide farmers and marketing agents a way to receive higher prices in the production and markets.
ABSTRACT
I. 서론
II. 이론적 배경
III. 분석자료 및 분석모형
IV. 분석결과 및 시사점
V. 요약 및 결론
참고문헌
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