중국 모바일영화예약 시스템과 application 구현 및 활용

The Development of Mobile Movie Reservation System and Its Application to Mobile App

This case study is to introduce a Mobile Movie Reservation System (MMRS) and its internal system developed by a theater company which operates 17 theaters in China. Through this case study, from a business perspective, components or subsystems within the movie reservation system can be identified. Further, reservation information by individual and segment level can be collected through this reservation system and put into a database. Then, through mixture modeling, a list of recommended film contents that a mobile phone user would most likely to reserve is shown on the application user interface. From an academic point of view, post-hoc segmentation has taken center stage, but in the film industry, mixture modeling, which is rarely used in practice, is being used. Especially, the output example in fuzzy clustering algorithm by mixture modeling in MMRS shows the probability of when, where, and which movie a potential moviegoer choosing movies.