자동차산업관련 기업의 관계요인이 관계유지에 미치는 영향

A study on the impact of relationship reinforcement factors on the relationship retention of auto suppliers

Based on the existing studies, this study proposes a research model for understanding the impact of relationship reinforcement factors on the relationship retention based on the auto suppliers. This study is an empirically tested in the auto suppliers context. To attain the purpose of study. we surveyed questionnaire with random sampling. Data from a survey of 300 auto suppliers were used to test the research model. Explorary factor analysis and confirmatory factor analysis were conducted to test the validity of the measurement model, and the structural model also was analyzed to examine the associations hypothesized in the research model. This study uses AMOS approach to investigate the research model. The results show that the partnership quality has positive effect on trust, and information quality has positive effect on commitment. Commitment ad trust have positive effect on information sharing. Information sharing has positive effect on relationship retention And relationship period plays the moderating effect between information sharing-relationship retention. These findings also provide implications for the business stretegies for auto suppliers. However this empirically study has limitations that can be addressed in the future research.