저투입환경농산물에 대한 소비자 지불용의금액

Consumer s Willingness to Pay for Environmentally Friendly Low Input Agricultural Products

Prices of the low input agricultural products are often below the price levels of ordinary products due to difficulties of finding ways of price discrimination. It is important to estimate consumer`s WTP for the low input agricultural products to develop discriminative markets. A Contingent Valuation Method of Dichotomous Choice with Follow-Up was applied to 2A0 housewives to estimate their WTP for the low input agricultural products. The housewives have revealed positive responses. Their WTP levels for the low input rice and vegetables are approximately 50-60% of the price difference between organic and ordinary products.