한국기업경영학계에 있어서의 삼성의 위치

A Study on Business Administration of Samsung in Korea

The 21st century will be defìned not only by where informatìon technology O/T) is going, but where businesses are going with 1/T. lncreasingly, Samsung research is focused on expanding beyond inventing new hardware and software to delivering innovation that is created by laoo rating more closely with ienls to applytechnology Samsung ays an important role m the lives of countless peoe around the、Nor， in the gloOOI economy, and in the electronic industry. Against an ever more competitive and challenging backdrop, samsung remains committed to leading not only from a business standpoint, but economically, socially and environmentally as well Since its founding in 1938, SamSung has maintained a mission statement that responds both to its own change, and to new developments in the world ‘Economic contribution to the nation , Priority to human resources , ‘ Pursuit of rationalism . Each slogan represents significant moments in Samsung s history, reflecting different stages of the company’s growth from a domestìc industria! leader into a obal consumer electronics powerhouse Wìth the start of the second mi llennium, Samsung begins its second century digital age has brought revolutionary opporlunities and changes to gloOOI business. The Samsung group has responded to these changes and is currently upgrading its business structure, management perspective, and corporate culture to treet global standards Samsung is nQw one of the world’5 distinguished brands. I n order tO succeed, Samsung musl create the necessary managernent systems and managemenl model of SamSung . Refreshing and strengthening Samsung brand is driven by înnovative leadership in many key markets, focused 00 winning portfolios of global and local brands, and customer - focused marketing across its divisions The Samsung‘ goal is to build long-term value for the company‘5 stockholders and to a ssure the vitality of the company for its custmers and employees Samsung is now well into The Nexl Phase of its growth and development. While Sarnsung strive to be one of the ι!orld ’5 most respected enterprises, This will be easy. The waves of change wîll be even greater, the rate of change be faster, and the turbulence of transition will con tinue