삼성 이건희 회장의 기업활동과 경영혁신전략

The Business Activities and Innovative Management Strategies on Samsung of Chairmao Kuo - Hee Lee

According to profesSOf John Corter of Harvard University, one of the main factor that cause corporate to experience failure in reform is due to the existing coo야 rate cultural that may hamper the smooth penetration. Hence when cooperate is bui lding ethical cutture, it is necessary to construct an infrastructure that brings ethical execution in the center of organizational management process. Yet the reform, constructing a new ethical infraslructure, can only be driven by the CEO of the organization. Chairman Kun- Hee Lee, the head of the Samsung, has set his own ethicaJ spirit further building an infrastructure with eth ical management rnindset that applies from a high-ranked executive to low-ranked manager through this Chairman Kun-Hee 나e. as a g미 ding figure, has advanced powerful re form even to bring change in the mindset of CEO’s. other executives and its employees. Samsung’s ethical infrastructure lies in Mto produce the su야r lative goods and services based on competent hurnan and technological resources to make a contribulion to human societ y ’ and in management philosophy that is regulating the credita비 lity or t rustiness of the company. Thus Samsung, through the regular sessions of education and forwarding lhe ethical infrastructure,