메디컬 스킨케어 고객인식의 고객만족도에 미치는 영향

A Study of the Effect of Customer Awareness of Medical Skin Care on Satisfaction: A Experienced Subject of Medical Skincare

Since July 2000, the medical skin care service area has grown into a field of skin care, but as yet studies have been few. Most studies on medical skin scare have merely investigated its current status and there has been almost no study on those who have received medical skin care services. Therefore, this study conducted a questionnaire survey with a total of 252 women living in Seoul who are prior recipients of medical skin care services. The relationship between customer awareness of medical skin care services and their satisfaction was analyzed along with variables between beauty therapists’ trust and customer satisfaction. First, regarding general features, respondents’ awareness of medical skin care services was not significant. In terms of the selection of medical skin care services, a significant difference was found in doctor reputations and how current the medical facilities are. When asked about the advantages of medical skin care services, a significant difference was detected in ‘priority on improving skin conditions. As more consumers become aware of medical skin care services, consumer satisfaction increases. Therefore, the consumer levels of information or knowledge of medical skin care services had an effect on customer satisfaction.