한국의 십이지신(十二支神)과 오방색을 응용한 바디페인팅 일러스트레이션 연구

A Study of Body Painting Illustration Using Sibijisin (12 Gods of the Korean Zodiac) and Obangsaek: Focusing on dragon, tiger, rabbit and rooster

In the 21st century, industry trends have rapidly shifted from knowledge-based IT to the cultural content industry. Therefore, it’s been necessary to create a differentiated brand based on national identity. With the explosive growth of the K-beauty industry, Korea’s cosmetology industry has spread globally. Under these circumstances, the Asia Beauty Festival has evolved into a global cultural content platform for the popular arts and culture industry, which targets the spread of the beauty of Korea around the world. This study attempted to introduce Korea’s traditional beauty after analyzing the aesthetic elements and symbolic meanings of sibijisin (12 gods of the Korean zodiac) and Obangsaek through body painting illustration and to boost the significance of Korean folklore. As a result, sibijisin, a fruit of Korea’s tenacious faith and philosophy, was applied according to the symbolic meaning based on its color images. In addition, it displayed a strong messaging effect by expressing sibijisin on the human body in a realistic manner as well as being a good option for advertising Korea’s traditional beauty. It was shown that certain advantages can be found in the makeup industry only with artistic value and differentiated communication through performances. As pre-draft concept, in addition, illustration creates a certain form in a rapid and precise fashion, helping users improve their skills and build self-confidence. It is anticipated that there would be further attempts to build competitive advantage through the convergence and recreation of diverse industries that focus on Korea’s traditional beauty and characteristics and to further develop Korea’ beauty and culture industry.