The UAE’s International Education Hub: Its Purpose and Success

The purpose of this study is to interpret the purpose and success factors of the international education hub through the phenomenological method, focusing on the case of the United Arab Emirates (UAE). The UAE’s international education hub had no purpose from the beginning. So the interpretation of non-purpose was interpreted as “eloquence of the land of opportunity.” The investor’s position was a “treasure hunter,” and the entirety of both objectives could be visualized in the “California gold rush.” The quality assurance of education is considered as the most important success factor because the international branch university cannot survive if the quality standard is not secured. The phenomenon of the quality assurance of education has come to be interpreted as “a consolidator.”