코맥스의 世界經營에 대한 歷史的 照明

A study on the historical globalization of the COMMAX

Most of small and medium enterprise(SMEs) tend to grow domestically and then transfer toward international market. But some venture type of SMEs choose its major direction of development along the globalization from the beginning. COMMAX is one of these examples. Instead of strengthening the competitivity based on the dometic market, COMMAX has started with the global competition even as a venture type of SMEs. Historically, the company has been developed stepwise. At the first stage, it took the simultaneous entry strategies across the world. This diverse entry gave the company a kind of synergy effect on the technologies as well as management know-how. During the 80s and 90s, the company took the second stage of diversification of the product. Based on the local experiences across the countries, it manufactured the one-source multi-use products depending on the local demand. Instead of small type-high volume of general production approach, COMMAX took the small amount of diverse type of goods. It created many niche markets across the countries. Finally, the company took the direction of development in depth for each local market. For the purpose, it created the universe company identification of COMMAX, which means the communication maximization through the company’s products. This step-wise globalization could be the de facto standard for the many Korean SMEs under the borderless competition era. The study is aimed to capture this paradigm for the step-wise development based on the historical approach.