SK그룹의 發展과 經營戰略

A study on the development and managerial strategy of SK group

Since the SK Group opened the business as an small manufacturing firm, Sun-Kyung Textiles Co. in May 1953, SK Group has been expanded the corporation vertically under the goals of the firm, from the gas to the clothes. In 1970, the SK Group founded the Sun-Kyung Chemical Co. and Sun-Kyung Chemical Textiles Co. to step in for a cloth manufacturers. Sun-Kyung changed the name of the firm form Sun-Kyung Co. to Sun-Kyung Textile Co. and became a general merchant. Then, The SK focused on diversifying by founding the SKC, SK Chemical Co., SK Engineering & Construction Co. and taking the Sheration Walker Hill Co.. In 1980, SInce the SK made an base of vertical business line by taking an oil company, SK Corporation, the SK Co. has been completed lining the business vertically by founding SK Shipping Co., SK Gas Co., SK Oxichemical Co.. When the vertical busIness line, from the gas to the clothes was started to visualize, Chey, Jong-Hyon, the Chairman of the SK, considered about new model. After the Chairman Chey, Jong-Hyon deliberated about the new business model which not only to contribute the development of the country but also to avoid the unnecessary competition from the preexistence firms, The Chairman Chey chose the IT(information technology) industry as SK will manly focused on. As seen from now on, the Chairman Chey, Jong-Hyon was a General specialist who had knowledge for specialized in managing business, full of experiences, ability managing the business as a CEO, and ability to foresight for the future. Also, with his certain entire business ethics and confirmation goal, he was good enough to lead the SK group and his effort made the todays SK group. Under the goal to became an International Total Chemical Corporation, The SK tried to set up vertical business line according the business ethics : human centered business, rational business and acknowledging the reality business. Also, the SK group used SKMS, SUPEX, MPR/S/T and product innovations to efficiently worked out the business goal and ethics at the working places. Compared to the other corporation in Korea which usually diversified in unrelated business, the SK differed from the others corporation in setting up vertical business line and the vertical diversification help the firm to grow stability. From the diversification, the SK could earn synergy effect and could be able to maximize the total value of the firm. The Vertical business line made easy to observe the need of the market. Once the need acknowledged, the total group is possibly to accelerate for developing a new product faster than other corporation in the industry. With this pro side of the vertical diversification, the SK was able to chase the characteristics and situation of the market faster than other competitive firms did, and these accreted steps to meet the market need became a core strategy and it affected the SKs profitability significantly. Thus, for the SK, the Vertical diversification has been the core competition and it assist the SK grow stably using timely business strategy. With all of the fact we looked upon, it was the main successful resources that the ability to foresight the business, business minds and leadership of the Chairman Chey, Jong-Hyon. Also, getting strategically synergy effect with vertical diversification and practicing SKMs and SUPEX. the SK group achieved an stable situation in the industry as an mature corporation and could be born as an International Total Eenegy Chemical and Telecommunicational Corporation.