SNS 피로감과 유용성이 이용중단의도에 미치는 영향

Factors Associated with SNS Discontinuance Intention: Fatigue and Usefulness

The purpose of paper is to confirm the role of SNS discontinuance intention on fatigue (specifically, invasion and information overload, with respect to satisfaction and habits. To address this research gap, a literature review was conducted. Such studies were rearranged from a theoretical perspective and a proposed model was derived to explain the relationships among the varabiles (usefulness, satisfaction, habits, SNS fatigue and discontinuance intention). Survey data from 115 SNS users were collected using questionnaires method. Partial Least Squares Regression modeling was executed. Test results showed the following. First, SNS fatigue, specifically, invasion and information overload, positively affects discontinuance intention directly, in part, indirect effects via satisfaction and habits was significant. Second, SNS usefulness and satisfaction were found to be significant and habits play an shortening role in discontinuance intention.