여성의 신체이미지에 따른 의복행동과 메이크업의 상관성 연구

A Study on the Correlation between Body Image of Adult Women and Clothing Behaviors and Make-up

This study aims to review how body-cathexis influences clothing behaviors and make-up. The results of data analysis is as follows : First, body-cathexis was compared between demographical groups and there is a significance according to age, marriage, and average expenditure on clothing and make-up. That is, body-cathexis varied according to age, marriage, and expenditure on clothing and make-up. Second, As a result, the preferred color of clothing is black and white, and warm colors are preferred dependant on body-image. Third, the degree of correlation is above average 0.6 in every item except place of purchasing. And frequency of clothing behaviors and make-up was analysed and the result is as follows: women put more importance on clothing behaviors than make-up and it was proved that they prefer clothing as a means of changing style. Fourth, behaviors to improve body-image were analysed and the result is as follows: most women try to improve body-cathexis through clothing and make-up. Also, they try to promote their satisfaction actively through cosmetic surgery and diet.