국가 장학금과 성적우수 장학금의 심리적 가치 및 저축성향과 소비지출에서 차이에 관한 연구

A Study on the Differences of Psychological Value, Saving Tendency and Expenditure Type Between Grade and State Scholarship

In the present study, a line is drawn between the grade scholarship and state scholarship in an attempt to examine how the student recipients of a scholarship perceive the psychological value of the grant, for what purpose they seek to use it, and what implication such behaviors would have for management of scholarship. To achieve the goals, this research examined existing theories and developed hypotheses. On the basis of 98 questionnaires completed by undergraduate students of researcher-working university, the hypotheses were verified by using t-test of SPSS 18.0. The outcomes of the study could be summed up as follows: It is revealed from the study that the recipients of the grade scholarship feel higher psychological value than those of the state scholarship since the grade scholarship is regarded to be the due price for their efforts whereas the state scholarship is deemed to have little to do with the efforts invested. Stronger tendency is found to spend the grade scholarship for buying hedonic products than utilitarian products. The study also finds that there is little distinction between the grade scholarship and state scholarship in terms of the saving amounts. It seems thus necessary to lead students to spend the grade scholarship for buying utilitarian products needed for promotion of academic performance after saving certain amount of the grade scholarship.