민간영리 스포츠 시설로서의 수영장의 라이프 사이클과 경영전략에 관한 연구

A Study on the Life Cycle and Competitive Strategy of Managing the Commercial Swimming Center

We made a research on the sports facility managers who manage the commerical swinning center in seoul, Kwang Ju, Pusan and Taegu, The results are as follows: (1) The competitive strategy of swimming center consists of inner-differentiation strategy, outer-differentiation strategy and low cost strategy. (2) Inner-differentiation strategy is emphasized by the swimming center which sets the goal for growth maintenance. (3) Competitive stratgy of swimming center is determined by each stage in the life cycle theory ① Introduction stage : The emphasis of strategy is laid on inner-differentiation strategy. ② Growth stage : The emphasis of strategy is laid on both inner-differentiation strategy and outer-differentiation strategy ③ Decline stage : The emphasis of strategy is laid on outer-differentiation strategy with the aim to maintain.