비영리 조직과 기업 간 협력에 있어서의 성과 요인

Performance Factors in NGO-Corporate Partnerships

Corporate Social Responsibility (CSR) has evolved and improved over time. Throughout the course of CSR development, corporations have learned that CSR can be better executed by partnering with non-governmental organizations (NGO), as NGOs are specialists in social responsibility. While previous studies have tried to conceptualize the NGO-corporate partnership, this study aims to empirically test what is behind the success of NGO-Corporate partnerships and which elements can improve their performance. Based on the resource-based view, institutional, and network theories, this research explores the roles of resource complementarity, bilateral informational exchange and trust on project performance measured by three outputs: project efficiency, social contribution, and NGO competitiveness. The empirical results based on 79 projects from 31 NGOs indicate that there is a significant and positive statistical support for the effect of bilateral information and trust on project efficiency, resource complementarity on social contribution, as well as resource complementarity, bilateral information exchange, and trust on NGO’s enhanced competitiveness.