우리기업의 중국 유통시장 진입요인이 준비수준에 미치는 영향 연구

The Influence of Chinese Distribution Market Entry Factors on Market Entry Preparation by Korean Companies

In recent years, China has been promoting the domestic market as the primary engine of economic development. This change in China is an opportunity for Korean companies in the midst of intermediate trade. Despite these opportunities, however, there are many difficulties in entering the Chinese distribution market. This study explains what Korean companies wanting to enter the Chinese distribution market should prepare for prior to entering the Chinese market. After conducting the questionnaire survey, we conducted empirical multiple regression analysis using spss 21.0. As an empirical analysis, Implications indicate that as the Chinese market is understood, the preparation level of the enterprise also increases. Second, the limitation of internal resources of the company is solved through external preparations. Third, firms prefer direct government support policies.