Exploring ‘Urgency’ as a Tourism Stakeholder Relationship Attribute in the Networks of Agra Tourism Industry

This research project critically evaluates the application of stakeholder theory to the analysis of tourism destination networks. It probes the dynamics of the relationships between the tourism organisations involved using the case of Agra, India. Understanding the relationships between these organisations can explain operation of tourism and hospitality businesses at various levels within a destination. This will help not only existing and potential tourism businesses but also destination management organisations to act more effectively. This research examines the relationships of ‘urgency’ that exist between individual and group organisations and the way in which they motivate their behaviour towards each other in a tourism industry. Qualitative interviews are conducted with stakeholders (both commercial and non-commercial) in Agra tourism industry to identify and analyse the perceptions, attitudes and experiences of their relationships with others within their network. The study contributes to further understanding of the role of ‘urgency’ with respect to making a decision or carrying out an act.