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학술대회자료

Henderson & Clark의 혁신 유형 프레임워크에 대한 질적 연구

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Innovation has been the critical issues for firms in a rapidly chaining market environment and many firms try to make the innovation. However, the probability of the successful innovation is very faint. The reason why firms has only been focused on developing new technology, not linking to innovation strategy. Even the typology of innovation is best well-known in innovation literature, many related works has been studied a single case study with one type of innovation. This study is to verify the reliable typology of innovation proposed by Henderson and Clark (1990) using content analysis. The result is that the PRL value is satisfied with the minimum criteria in the analysis. Thus, the four types of innovation proposed by Henderson & Clark is reliable to use for classifying the innovation. The results provided the innovation strategic side that it will be used as an analysis framework to find out various innovative waves in marketplace and to establish new goals for developing the types of innovation away from a single point of innovation type view. In addition, characteristics of innovation types help to decide the effective market entry and product positioning in a marketplace at product commercialization stage.

Ⅰ. 서 론

Ⅱ. 선행 연구

Ⅲ. 연구방법

Ⅳ. 분석

Ⅴ. 논 의

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