전자상거래의 서비스품질과 재이용성과에 관한 연구

Internet-based e-commerce was reborn as an important distribution on the financial markets. The popularization of e-commerce, with the advantage of overcoming the limitations of space-time and the diversity of service delivery, shows the accelerated growth of online shopping malls. And today s consumer desire for the diverse service and, in particular part they needs of rapidly increasing delivery service. In addition, O2O(online to offline) which is online and offline the lines are blurred because of this trend, online shopping mall’s competition is deepening to online e-commerce to gain an improved competitive advantage, efforts are being made to quality of service delivery. Online commerce businesses are in order to gain a competitive edge in the customer oriented to building long-term relationships with the customer by quality and the delivery service improvement and development. This paper is test non-time property factor and angular factor empirically. because of quality of delivery service with time property factor and customer orientation service which was important in the advance research and nowadays. Furthermore, suggest that the quality of on-line shopping malls should be oriented to improve development for activation of online commerce with the time property factor and non-time property factor.