해양문화축제 발전을 위한 활성화 방안

Vitalizations Study to the Development of Maritime Cultural Festival : A Focused on Jeollnamdo Maritime Festival

This study, mainly based on Maritime Cultural Festivals in Jeonam area, reviewed literature researches on festival status and proposed the marketing implications of Maritime Cultural Festivals. The study was conducted on three different local sea culture festivals (Jindo Miracle Sea Road Festival, Jeongnamjin Jangheung Aqua Festival and Mokpo Port Festival). To make Maritime Cultural Festivals not only for Jeonam province but also as an international festival as well as a nation one, it is very important to tremendously pursuit both qualitative and quantitative growth with the expansion of the festival at the same time. In addition, it is very necessary to strategically introduce the associated Maritime Cultural program and actively promote the festival. In future studies, it is deemed necessary to conduct an extended study to compare regions in Korea and to compare them with marine cultural festivals abroad.