온라인 관광후기 데이터 분석

Analysis of online tourist reviews about Udo in Tripadvisor web site

In order to establish creative tourism strategies of Jeju, it would be necessary to analyze and maximize features, values and attractions of sight spots in Jeju. In this paper, we implemented exploratory study to derive the values and the attractions of Udo by analyzing tourism reviews posted to Tripadvisor which would be world-famous tourism web site. The analysis results are following. First, many people in Udo tourism used bicycles and bus. Second, the tourists were interested in peanuts and ice cream producted in Udo. While we have known generally that many tourists would visit the Udo because of beautiful nature, we discovered that the tourists would be not only interested in convenient tourism infra like a means of transportation, but also would be ready to enjoy special foods. we recognized that it would be important to develop more tourism infra and special food based on story telling in order to activate tourism of Udo.