스토리텔링을 이용한 허벅술의 발전방안

Development Strategies of Heobeoksul Using Storytelling

Alcohol is an important food cultural resource when equipped with the traditional etiquette in Korea. In our country there are approximately more than 1000 kinds of traditional liquors. Previous studies of traditional liquors have been conducted by region, type, material-specific and the like. For the systematic development and globalization of traditional liquors should be recognized in view of the cultural point in korea. The purpose of this study is to apply the storytelling was looking for ways to develop the Heobeoksul of Jeju. If tourists and consumers have accepts the storytelling which are related to Heobeoksul, considered to be of cultural contents business is possible. To become a cultural product that represents the Jeju, Heobeoksul is required to be associated with the festival of Jeju. In addition, Heobeoksul must also pursue differentiated strategies. In particular, promoting the fact that inherited the traditional way of Jeju, the development of new cultural products of Heobeoksul is possible. If the Heobeoksul is combined the clean environment of Jeju and Jeju culture, this will also help to overcome the limitations of local businesses. And the sales icrease of Heobeoksul will be contributing to the increase income and promote the consumption of agricultural products of Jeju.