An Empirical Testing of Consumer Adoption of IoT Service

Since the Internet was privatized in the middle of 1990s, people as internet users have been in a center of the Internet. People have produced and consumed information on the Internet and people have also done economic activities on the Internet. With an introduction of social networking site, more and more people are connected through the Internet. The IoT technology is used in many areas today, such as telecommunication, smart home, supply chain management, retail tracking and so on. However, consumers’ attitude toward new technology is ambivalent. Given the importance of the new technology and the difficulty of understanding the consumer, this paper aims to develop and test a causal relationship model of factors determining consumer acceptance of IoT technology empirically.