글로벌 커뮤니케이션에 따른 전자무역의 특성이 성과에 미치는 영향에 관한 실증연구

An Empirical Analysis of the Effects of the E-trade Characteristics on Performance Based on Global Communication

This paper proposes to empirically analyze effects of the characteristics of the Korea’s E-trade based on global communications on performance of E-trade of export firms. To this end, this study reviewed a various theories concerning characteristics of E-trade, the level of information technology, and performance of E-trade, and developed conceptual research models based on these theories. Results of analysis utilizing the structural equation model show that organization traits, export traits, and technological traits from corporate factors had positive(+) effects on the level of information technology while support of outside professional group and external business relations from environmental factors had no effects. Also, especially for combined export product manufacturing and export firms, general English communication from global communication factors had positive(+) effects on the level of information technology. Additionally, operational Informationization and operational supportability from the level of information technology had positive(+) effects on performance of E-trade. From these empirical results, this study suggests the need for global communication and the link between the characteristics and performance of E-trade based on global communication.