이업종 교류 기업의 기업가적 네트워킹 활동이 사회적 지지를 매개로 기업성과에 미치는 영향

The Impact of Entrepreneurial Networking Activities of an Enterprise Implementing Hybrid Small Business Exchange on the Enterprise Performance through Mediation of Social Support

As a way to overcome the limitation of insufficient resources, entrepreneurs join associations of hybrid small business exchange equipped with a system for network implementation and cooperation among small businesses. This study questingly examined the impact networking activities performed by entrepreneurs and the social support to them have on the enterprise performance. In particular, the analysis was carried out targeting 172 entrepreneurs obtained through efficient access to and utilization of external resources. As a result of regression analysis, it was found that entrepreneurial networking activities exerted direct impact on the enterprise performance when social support was not taken into consideration and did not so when social support was taken into consideration. The previous studies on networking reported that securing of a network exerted an impact on the creation of enterprise performances. However, according to the findings of this study, it was found that social support, a positive psychological effect that can be obtained from networking, played a role of complete mediation to enterprise performances. As such, the results of this study indicated that social support, which connects between entrepreneurial networking activities and enterprise performances, played the role of complete mediation. In summary, this study substantially verified that entrepreneurs are receiving both psychological and physical help or acknowledgment, encouragement and supply of knowledge and information from the associations of hybrid small business exchange in overcoming a wide range of difficulties experienced during management activities.