학술저널
Information technology based start-up companies are being increased recently in many countries. This study explores the factors affecting performance of information technology based start-up companies. In particular, the effect of the independent factors of customer orientation, marketing professionals role, use of information technology, technology innovation orientation, and information technology infrastructure was investigated. In addition, two factors of marketing and R&D capabilities were adopted as mediating factors in the analysis of structural equation modeling.
Ⅰ. 서론
Ⅱ. 연구의 배경
Ⅲ. 실증연구
Ⅳ. 결론
참고문헌
Abstract
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