장흥 유교문화를 활용한 관광활성화에 관한 연구

A Study on the tourism activating utilizing confucian culture Chang Heung

This study examines a structural model to assess main factors affecting residents’ perceptions of cultural impacts of tourism development and how these perceptions influence their support for further development. Drawing on existing literature, community attachment and perceived level of community participation in the development process were incorporated as key factors affecting residents’ perceived cultural impacts of tourism. Data were collected of JangHeung-county where a large scale of Confucian cultural development project is under progress since 2000. Overall, both community attachment and community participation influence significantly on the perceived level of cultural benefits and disbenefits, which in turn affects their support for tourism development. Theoretical implications associated with the results were discussed along with future research suggestions.