해양관광 참여자들의 관광동기가 관광만족과 행위의도에 미치는 영향

The Effect of Tourist’ Motivation on Tourism Satisfaction, and Behavioral Intentions - Focused on Marine tourist of Namhaean

The purpose of this study is to examine the impacts of a marine tourism’s tourist motivation on tourism satisfaction and behavioral intentions. The results of the practical analysis are be summarized as follows. First, as for the mutual relation between tourist’s motivation and tourist’s satisfaction, the influence degree that “a breather and pleasure”, “novelty”, “various marine experience”, “marine leasure sports” and “marine tourism infrastructure” factors makes on tourist’s satisfaction shows positive influence. Second, in case of relationship between tourist’ motivation and revisit intention, factor of “novelty”, “various marine experience” and “marine tourism infrastructure” influence on revisit intention. Third, as a result of interactive effect between tourist’satisfaction and revisit intention, tourist’s satisfaction shows it positively impacts on revisit intention. This study results expected findings help build detailed strategies for marketing activation and improvement of the marine tourism quality and customer services.