시장창조형 관광비즈니스 성공 전략 연구

Success Factors and Strategies in Market Creation oriented Tourism Business

This study seeks for success factors and strategies in market creation oriented tourism business through the case studies of individual companies and service providers. The purpose of this study is to find out success factors and strategies to use established tourism enterprises and tourism business evaluation. This study consists of three major parts. The first part reviews the concepts and theoretical background on creative tourism business, market creation oriented tourism business. The second part examines case study in the context of success factors and strategies on market creation oriented tourism business. The last part proposes measures and strategies for successful managing in market creation oriented tourism business.