농촌체험학습품질이 체험만족도에 미치는 영향

The effects of experiential learning quality on satisfaction in rural tourism program: focusing on the participants in the student of subtropical vegetable

The purpose of the study was to investigate the effects of experiential quality on satisfaction by developing the rural tourism program which was related to bay salt with Indian spinach. The questionnaire intended to examine the experience psychological quality, experiential contents quality, experience product quality, and experiential satisfaction in the rural tourism program was conducted targeting 181 participants during 90 days from 2014. June 1 to September 30. For all these analyses, Statistical Package for Social Studies SPSS 19.0 for Windows was used, and the significance level was set at � ＜.05, nondirectional. The results revealed that experiential contents quality as well as experience psychological quality partially had effects on the experiential satisfaction. Based on the findings, it can be suggested that the improvement plans for experience psychological quality and experience product quality are needed with the use of the bay salt with Indian spinach as effective strategies in the rural tourism program.