전라남도 관광 산업 발전을 위한 스포츠 오브제(Objet)로서 가능성 탐색

Exploring possibilities as Objet of sports for Jeollanam- do tourism industry development

This study was carried out with the purpose of exploring the possibilities of sports for the development of tourism industry in Jeollanam-do and to suggest policy proposals. The following conclusions were obtained through the process of analyzing the internal and external environment of Jeollanam-do through SWOT analysis through exploration of previous studies and exploration of related researches. First, Jeollanam-do has the potential to develop marine sports that have tourism resources through beautiful natural and cultural heritage and link ports and cruises. Second, the weakness of Jeollanam-do proves that there is insufficient power for expanding sports facilities, insufficient strategy for urban image, and threat of conflict between municipalities. Third, as an opportunity, we can attract various international events and promote interest and promotion of space industry. Finally, the threat factors are excellent tourist facilities in other regions and sports industry strategies in competitive areas.