프랜차이즈 본사와 가맹점 간 관계모형에 관한 연구

The Model of Relationship between a Franchisor and its Franchisees : a study focused the franchisees in S. Korea and Japan

Unlike the previous researches into franchise, this study aims to investigate into the relationship between a franchisor and its franchisees and apply the LMX theory to conduct the investigation from a vertical standpoint of view. To do that, a model for the research has been set up which comprises supports from a franchisor, conflicts between a franchisor and its franchisees, the quality of LMX, and franchisees intention to re-contract, with a view to make an empirical analysis of franchisees. Furthermore, the same method was applied to conduct another empirical analysis of franchisees in Japan, which has close geographical and cultural relationships with Korea. As a result, the study has found that a franchisor s leadership has an important effect on the performances of its franchisees in Korea while it does not have a significant effect in Japan and that there is a difference in a franchisor s impact on its franchisees between the two countries.