경로모형을 이용한 기업형 임대주택 특성이 인지도와 호감도 및 입주의향에 미치는 영향에 관한 연구

A Study on the Influence of the Characteristics of the Enterprise Type Rental Housing on Awareness, Preference and Intention of Moving Using Path Analysis

기업형 임대주택 특성이 인지도와 호감도 및 입주의향에 미치는 영향에 관한 연구결과를 요약하면 다음과 같다. 첫째, 일반 분양아파트 수준의 품질과 디자인 및 임대인과의 갈등이 상대적으로 없음(시설물 보수, 보증금 반환 등)은 기업형 임대주택의 인지도에 긍정적인 영향을 크게 미치고, 기업형 임대주택의 인지도는 기업형 임대주택의 호감도에 긍정적인 영향을 미치며, 기업형 임대주택의 호감도는 기업형 임대주택의 입주의향에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 양호한 입지 여건(교통, 주변 환경)은 기업형 임대주택의 호감도를 높임으로서 기업형 임대주택의 입주의향에 긍정적인 영향을 주는 것으로 나타났다.

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to investigate whether the characteristics of the enterprise rental housing increase the awareness and preference of the enterprise type rental housing and the influence of the awareness and preference on the intention of the enterprise type rental housing Let s take a look. (2) RESEARCH METHOD This study employed the path analysis to achieve the major objectives of this study. (3) RESEARCH FINDINGS The implications of this study are as follows. First, this study shows that the most important influence on the intention to move into an enterprise type rental housing is the preference of the enterprise type rental housing. Second, this study is based on the awareness and preference of the customers who have influence on the intention to move into the enterprise type rental housing. 2. RESULTS The results of this study are summarized as follows. First, the quality and design of the apartment in the general apartment level and the lack of conflict between the landlord and the landlord (facility repair, deposit return, etc.) have a positive effect on the awareness of the enterprise type rental housing, The preference of the enterprise type rental housing has a positive effect on the preference of the enterprise type rental housing. And the preference of the enterprise type rental housing has a positive effect on the intention of moving. Second, good location conditions (traffic and surrounding environment) have a positive effect on the intention to move into the enterprise type rental housing by increasing the preference of the enterprise type rental housing.