뷰티관광의 서비스품질과 관광자만족에 미치는 영향에 관한 연구

A Study on the Service Quality of the Beauty Tourist Satisfaction - Focusing on Japanese Women Tourists -

This study analyzed how the service quality of the Beauty Tour affects tourist satisfaction. It aims to investigate future tourist satisfaction, repurchase intention, and propensity for word-of-mouth marketing, which would bring positive infuence when the study on the development of the products related to the Korean Beauty Tour is carried out. It is necessary to properly introduce the advanced Beauty Tour products of Korea and change its perception by means of aggressive advertisements. Furthermore, in improving the satisfaction of Japanese tourists visiting Korea and enhancing their re-visit intention, it is recommended to utilize the Beauty Tour and turn it into a new tourism product so that it may be recognized as a signifcant product among inbound products. e Beauty Tour produced by Korea requires aggressive advertisements targeting foreign tourists about the advanced service, facility and competitive price it provides. While it is certainly shown that the Beauty Tour is one of the most important tourism products to improve customer satisfaction there is a need to continuously develop new products and enhance their technological level.