국내 외식산업의 경영형태에 따른 창업선택이 영업활성화 방안에 미치는 영향에 관한 연구

Choosing a business based on the management style of the domestic food service industry A Study on the Effect on the Activation Plan

This study placed priority to disclosing the entrepreneurial patterns and attributions based on management methods if what factors are uppermost considered when entrepreneurial selection of venture entrepreneurs to set subjection of research according to the independent stores and chain stores. In other words, it made inquiries about the difference between management method and selective factor based on the selection of people who complete a cooking school, and participate in enterprise of venture entrepreneurs. It made a presentation of methods for the basis setting the research objects, specific tools, and the related statistics to search this research. It made inquiries into the difference based on the demographic characteristic of research objects, verifcation of survey tool s validity and reliability, motive by foodservice-entrepreneurial methods, types of business and business conditions through hypothesis testing for the analytic results and discussion. In the result, this study showed that they make start a new enterprise with management ability, competitive item and their own idea by independent store compared to the result supported by the existing studies, which they decide on a new enterprise through well-recongnized and specialized preparatory process under the present crisis, stagnation and saturation of foodservice industry, given they are venture entrepreneurs contrary to the diversited result of existing sample. Accordingly, it is imperative to give a careful consideration of chain brand as well as approach types of business related ti preliminary experience and career for more stable management to start a new enterprise.