제29회 이천도자기축제 참가자의 만족도에 관한 연구

A Study of Satisfaction Degree for Participation in 29th Icheon Ceramic Festival

The Purpose of this study is to suggest on the basic material of problems and development plans for the 29th Icheon Ceramic Festival through the research of satisfaction degree for partispations. According to the research, participations of 65.4% consist of Kyonggido residents, visiting partners are mainly made of oneday tour(97.6%), family trip(51.6%), friend accompany(26.8%). An average expenses of stay is made of 65,000 won. Therefore it must be planed for increasing program of a long stay and considered of friends accompany and friend trip. The satisfaction variables which influence in the discrimination of other festivals consist of various program quality, convenience facilities quality,, information & guidenc service mind etc. It is suggested that satisfaction degree variables most highly influenc than anyother are festival programs quality, festival information promotion and volunters service mind, convenience facilites and festival place.