외식산업 프랜차이즈 활성화 방안에 관한 연구

A Study on Strategy of the Franchise Activation

Food service industry is an industry that fulfills the basic need of human and is getting more important in the national economy with economic development. Franchise industry has been seeing greater advancement with income growth, cultural exchange, pursuit of convenience, improvement of service, and experimental economy. It can be also combined with manufacturing, distribution, and service industry. In the era of internationalization and globalization, franchise system is playing the role of improving distribution system and co-logistics system. But the importance of franchise industry is not recognized proportionally. In spite of high success rate of setting up a franchise, preliminary founders are experiencing failure due to unfair practices of improperly-run franchise headquarters. This study aims to suggest strategies to activate franchise industry through analyzing current problems and searching for answers to them. In order to attain the objective, previous studies and government policies on franchise industry were reviewed and examined. Following are the strategies drawn from the examination. First, it is required to co-work to activate franchise industry and promote consumption of domestic food materials through connecting food franchises and community farmers. Second, systematic support is needed for food service franchises to enter the global market such as training professionals, providing information and consulting services. Third, Improving management and establishing infrastructure of food service industry are necessary to prevent reckless opening and closing food service business.