농어촌지역의 녹색관광산업 개발 방안에 미치는 영향에 관한 연구

A Study on the Sustainable Development Strategies For Green Tourism of Local Government

A farming area which had served as a place to produce agro-fishery products gets diversified in its functions as leisure and recreation space, as well as a pleasant living place. Recently, the rural area has drawn much attention as one of major tourist attractions, because so-called ‘service farming’ that makes the most use of natural resources closely related with tourist activities gets revitalized. With this trend, agri-tourism expands into a wide variety of related new forms along with the active support of national government offices, local governments, and residents. The purpose of this study is to make research into successful strategies of developing green tourism, with a focus on current status and cases of introducing sustainable green tourism of local governments. The study also aims to make preliminary research for evaluation work in detail, including weak points of tourism in the area. It also includes setting up image strategies for vitalizing green tourism, implementing intensive publicity, developing slow tourism, and setting up directions for low carbon green growth as part of expanding programs into cultural experience, ranch experience, and farming experience. For attaining the goal, how to progress sustainable green tourism has been closely reviewed based on measuring tools coming from literature reviews. Through this process, it is expected that Korea will grow into a tourism country with pro-environmental low carbon green growth, along with continuous development and research into rich and fascinating tourism attractions of local governments. With literary reviews and preliminary research, 290 questionnaires from respondents have been surveyed through empirical analysis. To attract more tourists, the business plans would contain various experience programs, resident training, and professional consulting, as well as hardware maintenance that includes infrastructure for tourism and local environment. Furthermore, administrative organization that is divided into a tourism development office and a culture and sports department should be integrated to maximize the planned effect. In this context, it is suggested that a special zone for green tourism be designated, a tourism publicity team be added to a current tourism organization, and a business team be newly established to maintain new tourist attractions.