국외관광자의 국내여행사 선택속성요인에 미치는 영향에 관한 연구

A Study on the Influence of Foreign Tourists on the Factors of Choice of Domestic Travel Agencies

The study purposes were pursued in a documentary study and an empirical one. In the documentary study, the theoretical base was set up through books, papers and data related to the factors that affect outbound tourists’ choice of a travel agency. ey were also referred to as standards and used to set the core factors and environment factors in choosing a travel agency. In the empirical study, a questionnaire was made up based on the choice attributes that derived from the documentary study and preliminary studies. The analysis results were as follows: The core factors that aect outbound tourists’ choice of a travel agency included goods factor, price factor, employee factor, and travel agency service factor. The relative importance of the core factors that affect a choice of a travel agency on the overall satisfaction was great in the order of goods factor, travel agency service factor, employee factor and price factor. at of the core factors on the will to use a travel agency again was great in the order of goods factor, employee factor, travel agency factor and price factor. And that of the core factors on the intention to recommend goods was great in the order of employee factor, goods factor, travel agency service factor, and price factor.