충주세계무술축제 관광상품화 방안에 관한 연구

Study on Tourist Merchandise Development Strategy for Chung Ju World Military Arts Festival.

The Purpose of this Study is to suggest on the basis materials of Chung Ju World MiltaRY Arts Festival through the research of Satisfaction degree for participators. Visiting motives for this festival is to experience various activities and culture of military arts festival and enjoy festival mood. Festival Satisfaction Degree is suggested in low satisfaction of various souvenir, food quality & price, foreign public relaction, child merchandise etc. In order to revisit for participators, it is to suggested in need of strengthening foreign public relation strategy and setting for opening period, international military arts contest, story telling works for Chung Ju culture inheritance. unique souvenir development, food quality improvement & price adjustment etc. one of the most important factors is to various & unique festival programs development in international military arts demonstration & contests and citizen’s passion, willingness, kindness, service spirt.