국내 해양레저스포츠관광 활성화 방안에 관한 연구

A Study on Vitalization Plan of Marine Leisure Sports Tour

This study placed priority to disclosing the entrepreneurial patterns and attributions based on management methods if what factors are uppermost considered when entrepreneurial selection of venture entrepreneurs to set subjection of research according to the independent stores and chain stores. It made inquiries into the difference based on the demographic characteristic of research objects, verication of survey tool’s validity and reliability, motive by foodservice-entrepreneurial methods, types of business and business conditions through hypothesis testing for the analytic results and discussion. In the result, this study showed that they make start a new enterprise with management ability, competitive item and their own idea by independent store compared to the result supported by the existing studies, which they decide on a new enterprise through well-recongnized and specialized preparatory process under the present crisis, stagnation and saturation of foodservice industry, given they are venture entrepreneurs contrary to the diversied result of existing sample. Accordingly, it is imperative to give a careful consideration of chain brand as well as approach types of business related ti preliminary experience and career for more stable management to start a new enterprise.